Did you know your potential customers are looking for you on Facebook? As a small business showing up where your customers hang out is an essential way to grow your business and that is social media, specifically Facebook.
“The average US adult spends 38 minutes per day on Facebook. 16-24-year-olds spend a median of 3 hours a day on social media. Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2019.”Review42 Media
Social media has completely changed the marketing landscape for small business owners and I am sharing 5 tips to help you optimize your reach.
1. Build a Facebook Business Page.
Think of your Facebook page as your virtual store front. This is a place to send your ideal customers, build your reputation through posts and review, and ultimately drive sales.
So think about it, if this was your store wouldn’t you want it to be completely set up and ready to serve your customers? Or if you’re a serviced based small business think of this as a snapshot of where your ideal client may come across. From the cover page to your posts, reviews from clients to sharing your story creating a built out page is a great place to start when it comes to Facebook Marketing.
If you don’t have a Facebook Page for your small business read my blog post ” insert”
2. Finding & Growing Your Audience
You have a Facebook page but how the heck do you get people there? Here are just a few ways:
- Invite your friends to like the page. A tip not to invite every since friend or mass invite, although it’s easy to do I suggest you be intentional on who you ask to like the page. You can attach personal notes and let them know how it can add value to them. Example: Hey <insert name> I’d love for you to like my new Facebook page, I think it could help you with xyz and I would appreciate the support in growing my small business.
- Advertise your Facebook page on other social media platforms by let your followers know about your new business Facebook account. All they need to do is follow the link and encourage them to share the page with their Facebook friends.
- Seed in other Facebook groups. Find other groups on Facebook that relate to your business and build connections with the people in that group. A lot of times there will be designated threads to share your profiles or pages. You can search for keywords in the search. box and find threads where you can engage and invite them to check out your page ONLY if it serves them to do so. Side note, you don’t want to come off sales so don’t try to just make a post in other people’s group most time it will be denied by admins or reported but. nothing is restricted in the comment threads.
3. Stay Consistent with Sharing
This one is huge for the algorithm to be consistent with your posting. If you lack time try to commit to a routine and preschedule your content even if that only means 2-3 posts per week. I suggest the method of “batching” your content it has been a game-changer for me.
The method of batching is basically knocking out your content for the week or month in one sitting. Try setting aside a few hours to get creative and make your content all at once.
Scheduling your content is easy as going on Facebooks “Publishing Tool” and picking your ideal days and times.
4. Be Responsive
Try to check in daily to engage and comment back to your audience. Whether it be in your inbox or commenting back to them on your posts. Tip: Try to comment with a question to keep the conversation going, this will build a personal connection and show engaged conversation as well as show Facebook you’re actually engaging with your audience.
Add your Facebook business page link on your email signature. All your email recipients can access the link if they are interested or if they want to learn more about your new business. If you have a website, the ‘Like buttons’ should be added, in order to increase your Facebook likes.
I hope these 5 tips for using Facebook as a small business was helpful and would love to keep the party going by inviting you to join my Facebook Community Marketing and Margs.